Soil Benchmark

In Walter Isaacson's biography of Steve Jobs, I once read about Jobs' belief that "if you don't cannibalize yourself, someone else will." It was the thinking behind the iPhone - which Apple built knowing it would cannibalise their own best‑seller, the iPod. We're not quite Apple yet 😉, but the principle stuck: if our tools have the potential to be far better, we'd rather replace them ourselves than wait for someone else to. So we did. A couple of weeks ago, we launched the result: Nutrient Nerd.

A super first day on the Soil Benchmark stand — great to catch up with lots of our wonderful users, and to hear their excitement about this week's launch of our brand new Nutrient Nerd module. (In short, nutrient planning should now be quicker, clearer and much less fiddly.)

Good piece by Mike Abram in this week’s Farmers Weekly, comparing the main farm management software options now on the market 👀 - worth a read, and worth people making up their own minds.

We've been nominated as the 58th best start-up in the UK?!

We’re running three half-day workshops with Niab to make sure our nutrient-planning software actually works the way you need it to

Last week we passed the 1 million hectare milestone — that's over 11.4% of England’s farmland now on our platform, less than two years since launch. That progress has only been possible because of the brilliant team of software developers we already have, and now we’re looking for more to join them.

At Soil Benchmark we’ve been busy building easy-to-use tools to get these jobs sorted as quickly and painlessly as possible:

Help shape the future of nutrient planning. 🔁 PLEASE SHARE with anyone who should be there

We’re at Stand 106 – just on the left as you come in - come and claim your free cap if you've upgraded more than 5 farms

We’re celebrating with 10% off all week! From a scrappy idea to a trusted tool for 3,755 farms (and counting) — thank you.

Following Tom's last update (https://t.ly/tVJwY) on the Corry Review, here's a look at two big recent updates for Wales:

The DEFRA-commissioned Corry Review landed earlier this week, and Environment Secretary Steve Reed has indicated DEFRA

🤯🏆Eeeek… we only went and won the Santander X Award!!!There were some brilliant pitches from really fantastic startups yesterday

🚀 We’re Hiring! Come join a soil health software startup that in under a year has signed up over 5% of England’s farmland

🤓 DEEP-DIVE ALERT 🤓: The way we use land is changing rapidly - just like it did in the 16th Century.